Derek Jeter stars in first commercial for his digital trading card company
Nearly three years after co-founding digital trading card venture Arena Club, Derek Jeter is starring in the company's first commercial.
Derek Jeter stars in 'Arena Club' commercial
Yankees legend Derek Jeter stars in Arena Club's first commercial – the Hall of Famer co-founded the digital sports trading card company in 2022. (Arena Club)
Dana White, Anheuser-Busch join forces with nutrition brand for new energy drink
St. Louis-based nutrition company 1st Phorm has partnered with Anheuser-Busch and Dana White to make a new state-of-the-art energy drink.
Sports fans can put skills to test vs pros at this year's Fanatics Fest for $1M grand prize
After 70,000 people attended the first-ever Fanatics Fest last year, the event has announced a huge competition where fans can compete against pros for a $1 million grand prize.
Lids unveils expanded customization options with new elevated store experience
Lids is leaning into sports fans' wishes to express themselves and their love for their teams as the global sports retailer unveils its new customization options.
Torpedo bat mania hits MLB: A behind-the-scenes look at the new trend sweeping the big leagues
Some Major League Baseball players are changing up the type of bat they use in favor of ones that feature the thickest part moved more toward the center.
MLB 'torpedo' bats are legal, have been used before, former Miami Marlins president says
Former Miami Marlins President Dave Samson discusses robot umpires and the controversy over 'torpedo' bats on 'Varney & Co.'
MLB teams changing Anheuser-Busch's 'domestic' beer to 'American' on menus ahead of Opening Day
Six MLB teams will follow suit on Anheuser-Busch's wish and serve "American" beer, as opposed to "domestic" beer, on Opening Day.
MLB Tokyo Series sets Fanatics’ company record in merchandise, trading card sales
Fanatics raked in $40 million with their MLB Tokyo Series collection, making it the largest selling event in the history of the company.
Athletics tickets among most popular on StubHub after move to Sacramento despite fan outrage
Despite fan disappointment in their pit stop to Sacramento before calling Las Vegas home, Athletics tickets are a hot commodity on StubHub.
Renowned Japanese artist Takashi Murakami teams up with MLB for rare Tokyo Series collection
In a partnership with MLB and Complex, and through Fanatics, renowned Japanese artist Takahasi Murakami designed merchandise and trading cards for the 2025 Tokyo Series.
Ex-MLB All-Star Kenny Lofton praises Sluggball's reimagined approach to the sport: 'Top Golf of baseball'
Sluggball, a reimagined way of playing baseball, has six-time MLB All-Star Kenny Lofton loving the concept of bringing back situational hitting to the game.
Johnny Damon's nutrition journey and local tragedy led him to form his own sports drink brand
Former MLB star Johnny Damon launched his own sports drink brand to help young athletes stay hydrated and healthy amid rising temperatures.
MLB World Series: here is the company that makes the Commissioner's Trophy
The highly-coveted Commissioner's Trophy for the MLB World Series was made the by jeweler Tiffany & Co.
Yankees and Dodgers in the World Series: MLB's most valuable teams go head to head
The two most-valuable teams in the MLB - the Yankees and Dodgers - will go head-to-head in the World Series with their first game slated for later Friday.
Yankees-Dodgers World Series among most expensive, fastest-selling of all time on secondary market
Prices for this year's Yankees-Dodgers World Series are among the most expensive and fastest-selling the secondary market has ever seen.
CC Sabathia's passion for golf continues to impact youth through PitCCH In Foundation's annual tournament
CC Sabathia's 4th Annual Golf Tournament, along with title sponsor Kaulig Companies, took place at Alpine Country Club in New Jersey to once again benefit his PitCCH In Foundation.
Kobe Bryant card, Star Wars toy sell for more than $1M at Goldin auction, plus other record breakers
Recent Goldin auctions have pulled in record-breaking sales on various sports and entertainment collectibles, including a Kobe Bryant-signed card. Check out the winning bids.
Babe Ruth 'called shot' jersey sells for more than $24 million at auction
The jersey Babe Ruth wore during his famous "called shot" home run in the 1932 World Series sold for a ridiculous sum on Sunday, according to Heritage Auctions.
Babe Ruth's jersey from iconic 'Called Shot' game could fetch $30 million at auction
Debate may still rage over whether Ruth called his home run in Game 3 of the 1932 World Series, but his jersey during that two-homer game will be up for auction.